Agrando Pro for Producers
An additional digital sales channel
Support your retailers, your field service or your direct sales quickly and easily: By being visible on Agrando, you will unlock new ways of conducting business in addition to the conventional trade. Start now, build your parallel structures and make your customers happy - be it via handshake or Clicks.
Do you already have a strategy for online marketing that will help you achieve long-term success? This is exactly where we can help you. We offer you a channel with which you can digitally present all your products at once and advertise seasonal promotions. With intelligently linked campaigns we activate your target region for you, support your retailer or offer your sales force a perfect sales template.
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More and more farmers are closing deals online. In 2020, the willingness not only to search for products online but also to buy them directly went from 33 up to 69 percent*. Are you already sufficiently present online? We link your products to the best keywords, in order to raise your visibility among online shoppers. Use the largest search engine for agricultural resources to increase your sales in the long term in addition to your existing retail structures.
*Source: McKinsey
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Not only do we provide you with the digital infrastructure, but we also bring your customers who are interested in buying directly to you! Use Agrando's functions in the way that suits your retail structures: Whether you use the classic inquiry/offer process or add the option of direct purchase – together we will set up your presence at the digital point of sale in such a way that your retailers, your field service or your direct sales force are most effectively supplemented.
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- check Active retailer marketing account
- check Public company profile and products on promotion level
- check Improved visibility in the product catalog
- check Personal consultant
- check SEO improved content
- check 1 slot in the product slider
- check Monthly marketing report
- check Highlighted presentation on the partner map
- check Support during offer execution
- check Unlimited number of users/account
- check Sales analysis for your trading acitivities
- check Trading analysis of your products
- check Presentation of requests, offers and orders
- check Presentation of sales per product category
- check Shortlist of your top 5 products
International success
Agrando is growing and we would like to take you with us on our journey: Together with you and your distributors we want to improve the agricultural supply chain in Europe in the role of an independent process optimizer. So that you can do business more efficiently; spend more hours on time with your customers and improve the quality of advice: All parties involved in your business development can move forward faster. In 2017 we started as a five-member team in Germany. Today we have over 130 highly engaged, passionate experts on board to make our vision a reality for you. In summer 2020 we opened our platform in Austria, which has been successfully accepted. Further countries will follow. Join us as a pioneer and actively face the digital change with us - secure your advantages in the new market at an early stage!
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Our partners
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Johannes Böhle
K+S
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Christian Hastreiter
Hastreiter Landhandel
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Carina Dünchem
Landwirtin
Why choose Agrando?



We would be happy to put together an individual success package for you and offer you more visibility and presence at the point of sale with all our expertise.
Would you like to exploit the full potential of your market with us?
In a free initial consultation, we will show you what possibilities you have with Agrando!
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To register with Agrando as a producer or producer with direct sales, please use this contact form. We will then send you further information by e-mail and a customer service representative will contact you.
At Agrando anyone involved in the purchase and sale of agricultural equipment can trade independently. Every farm, every agricultural business and every retailer can use the Agrando platform. The Agrando team is 100% neutral, i.e. not influenced by third party interests. All products, services and recommendations of Agrando serve the sole purpose of helping agricultural companies to become more competitive on an equal footing. The foundation for this are public, available statistics and market data obtained via the platform, which are anonymized and standardized. Agrando is an independent trading platform that is financed by paid Agrando Pro Services and income from advertising partners.
The security of your data is our top priority. We use the data in anonymous form to continuously optimize the platform and increase efficiency for you. Our account managers analyze the data of our customers in an anonymous form in order to provide you with the best data-based support for your company and your market activities.
If you are registered on the platform as an Agrando Pro retailer or Agrando Pro producer, you will appear on the “partner map” (unless you do not want to). Farmers can access your company profile via the partner map when not logged in. Information about your company profile, contact information or your own products are accessible to users. On the Agrando platform you publish information that is important for your customers, such as your address, telephone number and opening hours, just like on your own website. You can also find all details in our privacy policy or here.
Agrando is backed by over 120 specialists from various disciplines, including agriculture, IT, purchasing, sales, management and data science. They put all their skills into the development of the platform as well as personal consulting services. Anyone who wants more than to just go digital can get strategic advice from Agrando. For example, we offer farmers professional annual planning and processing of their equipment purchases. We support agricultural traders and producers in marketing their products, marketing and controlling.
We know that trust and reliability play an important role in agricultural trade - for all those involved in this trade. That's why everyone who moves around the Agrando platform is verified by us.
As of fall 2020, Agrando has implemented its marketplace where retailers and producers can place their own product catalog with their respective prices. Thus, granting you the advantage of farmers putting your products directly in their shopping carts and eventually buying them. Instead of making several telephone calls, sending faxes or dropping by in person, the purchase and official correspondence will take place online. Another advantage: Both parties work in the same system, which simplifies many things. Both the farmer and the retailer have an excellent, comparable overview of all inquiries, offers and orders in a standardised form. An accompanying product consultation between retailer and farmer is of course still possible and in many cases important.