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Agrando Pro for Producers

Have you ever asked yourself how you can gain more visibility in your market? Agrando has the answer. With Agrando Pro you will be a part of the largest product search engine for agricultural equipment in German speaking countries and therefore be directly at the point of sale.
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Sell via Agrando

An additional digital sales channel

Support your retailers, your field service or your direct sales quickly and easily: By being visible on Agrando, you will unlock new ways of conducting business in addition to the conventional trade. Start now, build your parallel structures and make your customers happy - be it via handshake or Clicks.

Boost your product visibility

Do you already have a strategy for online marketing that will help you achieve long-term success? This is exactly where we can help you. We offer you a channel with which you can digitally present all your products at once and advertise seasonal promotions. With intelligently linked campaigns we activate your target region for you, support your retailer or offer your sales force a perfect sales template.

Example of a marketing campaign with Agrando
The biggest search engine

More and more farmers are closing deals online. In 2020, the willingness not only to search for products online but also to buy them directly went from 33 up to 69 percent*. Are you already sufficiently present online? We link your products to the best keywords, in order to raise your visibility among online shoppers. Use the largest search engine for agricultural resources to increase your sales in the long term in addition to your existing retail structures.


*Source: McKinsey

Product search engine Agrando home page
Bull’s Eye: Point of Sale

Not only do we provide you with the digital infrastructure, but we also bring your customers who are interested in buying directly to you! Use Agrando's functions in the way that suits your retail structures: Whether you use the classic inquiry/offer process or add the option of direct purchase – together we will set up your presence at the digital point of sale in such a way that your retailers, your field service or your direct sales force are most effectively supplemented.

Target Icon
Agrando Pro
includes
 
 
  • check Active retailer marketing account
  • check Public company profile and products on promotion level
  • check Improved visibility in the product catalog
  • check Personal consultant
  • check SEO improved content
  • check 1 slot in the product slider
  • check Monthly marketing report
+ Sales
includes
 
 
  • check Highlighted presentation on the partner map
  • check Support during offer execution
  • check Unlimited number of users/account
  • check Sales analysis for your trading acitivities
+ Analytics
includes
 
 
  • check Trading analysis of your products
  • check Presentation of requests, offers and orders
  • check Presentation of sales per product category
  • check Shortlist of your top 5 products

International success

Agrando is growing and we would like to take you with us on our journey: Together with you and your distributors we want to improve the agricultural supply chain in Europe in the role of an independent process optimizer. So that you can do business more efficiently; spend more hours on time with your customers and improve the quality of advice: All parties involved in your business development can move forward faster. In 2017 we started as a five-member team in Germany. Today we have over 130 highly engaged, passionate experts on board to make our vision a reality for you. In summer 2020 we opened our platform in Austria, which has been successfully accepted. Further countries will follow. Join us as a pioneer and actively face the digital change with us - secure your advantages in the new market at an early stage!

Map

Our partners

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What customers have to say
The young and innovative company Agrando is exactly the right partner for us as K+S to support the classic distribution channels in the trade with a new, digital component.
Johannes Böhle

Johannes Böhle

K+S

The conditions in the agricultural trade are changing, we’ve been feeling that during the last years. By using Agrando my future prospects look way better.
Christian Hastreiter

Christian Hastreiter

Hastreiter Landhandel

I think that in the future, prices and thus comparison on the Internet will play an increasingly important role.
Carina Dünchem

Carina Dünchem

Landwirtin

The young and innovative company Agrando is exactly the right partner for us as K+S to support the classic distribution channels in the trade with a new, digital component.
Johannes Böhle

Johannes Böhle

K+S

The conditions in the agricultural trade are changing, we’ve been feeling that during the last years. By using Agrando my future prospects look way better.
Christian Hastreiter

Christian Hastreiter

Hastreiter Landhandel

I think that in the future, prices and thus comparison on the Internet will play an increasingly important role.
Carina Dünchem

Carina Dünchem

Landwirtin

Why choose Agrando?

Producer’s point of view
Why is K + S, as a leading supplier of fertilisers, counting on the cooperation with Agrando?
Find out more
Retailer’s perspective
Three reasons that made retailer Christian Hastreiter choose Agrando.
Read more
Farmer’s point of interest
Farmer Carina Dünchem explains in her own words what Agrando is and who should use it.
Click to read more
Let’s discover your potential together

We would be happy to put together an individual success package for you and offer you more visibility and presence at the point of sale with all our expertise.


Would you like to exploit the full potential of your market with us?

In a free initial consultation, we will show you what possibilities you have with Agrando!


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Agrando Pro Producer
Any questions?

Feel free to contact us directly. We are happy to answer any questions.

Contact details

Philipp Lachner

Email
lachner@agrando.com
Phone
+49 89 215 3851 22
FAQs
How can I as a producer register with Agrando?
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To register with Agrando as a producer or producer with direct sales, please use this contact form. We will then send you further information by e-mail and a customer service representative will contact you.

What does independent mean?
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At Agrando anyone involved in the purchase and sale of agricultural equipment can trade independently. Every farm, every agricultural business and every retailer can use the Agrando platform. The Agrando team is 100% neutral, i.e. not influenced by third party interests. All products, services and recommendations of Agrando serve the sole purpose of helping agricultural companies to become more competitive on an equal footing. The foundation for this are public, available statistics and market data obtained via the platform, which are anonymized and standardized. Agrando is an independent trading platform that is financed by paid Agrando Pro Services and income from advertising partners.


What happens to data at Agrando? What data is made public on the platform?
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The security of your data is our top priority. We use the data in anonymous form to continuously optimize the platform and increase efficiency for you. Our account managers analyze the data of our customers in an anonymous form in order to provide you with the best data-based support for your company and your market activities.

If you are registered on the platform as an Agrando Pro retailer or Agrando Pro producer, you will appear on the “partner map” (unless you do not want to). Farmers can access your company profile via the partner map when not logged in. Information about your company profile, contact information or your own products are accessible to users. On the Agrando platform you publish information that is important for your customers, such as your address, telephone number and opening hours, just like on your own website. You can also find all details in our privacy policy or here.

Does Agrando offer more than just the platform?
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Agrando is backed by over 120 specialists from various disciplines, including agriculture, IT, purchasing, sales, management and data science. They put all their skills into the development of the platform as well as personal consulting services. Anyone who wants more than to just go digital can get strategic advice from Agrando. For example, we offer farmers professional annual planning and processing of their equipment purchases. We support agricultural traders and producers in marketing their products, marketing and controlling.

How does Agrando ensure the quality of its trading partners?
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We know that trust and reliability play an important role in agricultural trade - for all those involved in this trade. That's why everyone who moves around the Agrando platform is verified by us.

What is the marketplace?
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As of fall 2020, Agrando has implemented its marketplace where retailers and producers can place their own product catalog with their respective prices. Thus, granting you the advantage of farmers putting your products directly in their shopping carts and eventually buying them. Instead of making several telephone calls, sending faxes or dropping by in person, the purchase and official correspondence will take place online. Another advantage: Both parties work in the same system, which simplifies many things. Both the farmer and the retailer have an excellent, comparable overview of all inquiries, offers and orders in a standardised form. An accompanying product consultation between retailer and farmer is of course still possible and in many cases important.

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